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Your Brand’s Checklist for Twitter

Started by Matt J McDonald · 2 months ago

If you’re brand isn’t on Twitter, then check out these posts to get you up to speed. If you’re already on Twitter, then congratulations. You’re already well on your way to developing a solid new media presence and most importantly, connecting wit ... Continue reading »

9 comments

  • Ryan G

    3 months ago

    Good list. Thanks.
    reply
  • Spinners

    3 months ago

    Hi,

    I still don't get twitter. All it seems to be is inane chatter. Why should any one want to listen to my inane chatter?

    Cheers Matt
    reply
  • Warren Sukernek

    3 months ago

    Nice checklist. I've written a few times on best Twitter practices for brands as well, http://twittermaven.blogspot.com/search/label/b...
    reply
  • Valeria Maltoni

    3 months ago

    Thank you for linking to Tony's post - one of the best I have seen so far on brand management on Twitter. For many it is an event or a situation where they use Twitter for something they really need and then suddenly it clicks. For others, it does not make sense at all. I talk about it as a presence and listening tool at a minimum.
    reply
  • Shannon Herod

    3 months ago

    great post. You bring up some very valid points. I will not follow someone if they do not have a picture. I might be crazy, but that's just me.
    reply
  • Clog Money

    3 months ago

    I didn't get it either, then I tried it.Now I'm hooked, I swear to god it's a form of reality T.V or something. Don't start using it procrastinating will never be as easy again!!
    reply
  • Matt J McDonald

    3 months ago

    @Ryan G
    Glad you enjoyed it. Thanks for reading!

    @Spinners
    Just like Clog Money says, Twitter is a hard thing to understand until you're "in it". Yes there are lot of people tweeting what they ate for lunch, but it's really much more than that. Brands like JetBlue, Comcast, and Flying Dog Brewery are using Twitter to connect with their audiences in ways that would have never been possible before. Give Twitter a shot and you'll see. Thanks!

    @Warren
    Thanks for highlighting your list Warren. It's all really good stuff. I've added your like to the bottom of the post because I think everyone should check out all the solid content you've put together on the topic.

    @Valeria
    Tony's post was great and a lot of fun to read. He makes a lot of great points that I think many of us would agree with. I agree with you that at the minimum, it's a great listening tool, but as Neil Stewart from Flying Dog once said "I use Twitter because I believe that we should have at least one thing to say to our customers each day".

    @Shannon
    Thanks. I feel the same way about the picture. If you're still using the default pic, it tells me that either you don't get it or you don't care.

    @Clog Money
    I was exactly the same way in the beginning. Thought it was goofy/pointless (this was pretty early on) until I really spend some time with it. Now I have a hard time imaging my work day without it. Thanks for reading!
    reply
  • Beth Harte

    2 months ago

    Hi Matt,

    This is just perfect! So many people need this checklist. I just wrote about having a good Twitter identity or people won't follow you, but your list is key to doing that. I added your link to my post so that folks can drop by to see how to beef up their Twitter brand.

    Thanks for the link, I appreciate it! :)
    reply
  • Seth Resler

    2 months ago

    Great list - I adopted some of these practices. But why does your username need to contain your real name? On your profile page, it's easy to see a person's real name and when selecting followers, Twitter displays both a person's username and their real name (if they're different). I agree, you should post your real name, but I don't think it's imperative that it be part of your username.
    reply

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