A New Marketing - Latest Comments in Where’s the hook?

Re: Where’s the hook?

Paul Goodsell — Tue, 11 Sep 2007 02:55:35 -0000

Totally agree Matt. The way I look at it: charge no, or a small entry charge into the nightclub, make your profit through drinks. The more market penetration, higher the share and more room for movement up the value-chain.

Re: Where’s the hook?

MattJMcD — Sat, 04 Aug 2007 17:43:39 -0000

Absolutely. I'm glad I'm not alone on this one. I think it's a simple concept and am not sure why the big guns don't get it. But then again, I feel like that a lot. Thanks for reading.

Matt

Re: Where’s the hook?

Adam Snider — Thu, 02 Aug 2007 14:08:10 -0000

I completely agree with this idea, Matt. There are a lot of TV shows that I've seen once or twice on TV, and thought were interesting enough to pick up the DVDs...until I saw the price of the first season. I don't want to pay $50 for a show that I've only seen twice, and whose other episodes may not be as good as those two.

Let me in for $20 or $30, and I'm much more likely to buy the product. Once I'm in, I'm completely willing to pay "full price" for the later seasons.

It's economics so simple that drug dealers can figure it out ("First hit is free..."). You'd think that TV marketers could figure it out, too.