MattJMcD.com - Latest Comments in Unordinary

Re: Unordinary

Warren Whitlock — Wed, 19 Sep 2007 19:10:15 -0000

There's a lot to be said for getting into your customers routine, but even when you do, you want to surprise and delight them whenever possible.

I complain when I go to the deli.. "why do you ask me all these quesitons?".. but if they way "try our new pastrami", I may just change my habit and love them forever.

Warren Whitlock
http://BestSellerAuthors.com

Re: Unordinary

kam — Mon, 17 Sep 2007 16:51:53 -0000

The best thing to do is work with whats there and look around at what other people are doing to get ideas on what to do next.

Re: Unordinary

Nick R — Mon, 17 Sep 2007 16:42:07 -0000

Well sure, that is what you ULTIMATELY want to do, but it is meaningless if you dont FIRST nurture the drive towards the new and exciting, which is exactly what feuls early adopters and other essential marketing targets.

Unordinarying a product is a significant step not a crucial one.