DISQUS

A New Marketing: The Man Behind The Curtain

  • John Dawson · 2 years ago
    Sometimes it bothers me too - especially when i watch the start of a great new campaign then get disappointed when i work out what it's for!

    See latest Vodafone campaign - beautiful idea but no idea what it really has to add to the brand: http://www.youtube.com/watch?v=CX4U1u7EZF8
  • Matt J McDonald · 2 years ago
    John,

    Good point. The Vodaphone ad, while visually interesting, doesn't do much in terms of adding any value. They really don't pass The 10 Year Old Test