Re: The First 4 Steps In Your Social Media Effort

Rennie Filler — Wed, 21 Oct 2009 09:40:43 -0000

I like how you keep it high level and simple. I typically encourage people to think this way when creating a social media community and networking strategy:

1.) Chose your AUDIENCE - Be specific. Do I want to engage with retail consumers, doctors, plumbers, working parents?
2.) Know your GOAL - What exactly do I want to accomplish or measure? What is the desired end result? Again, be specific.
3.) Set your STRATEGY - How will I accomplish my goal? Who will be involved on my end? Do I have buy-in/committment from all the players on my end? What 3rd parties will be involved.? What is everyone's role?
4.) Select the TOOLS that fit the strategy - What specific social media tools (when I say "tool" I mean outlets like Twitter, Facebook, YouTube, Digg, StumbleUpon, Bogging, White Label Social Networks, etc) will help me reach my goal?

Thanks for letting me share :o)

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Re: The First 4 Steps In Your Social Media Effort