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http://www.mattjmcd.com -
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http://www.mattjmcd.com/2008/12/simple-social-media-truths/ -
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I whole heartedly agree with just about the rest of your points, great post! Wait, except number 6, traditional adverts are incredibly inefficient from my experiences. Traditional advertising may not be dead, but it has a terminal disease. Once again, great post.
Thanks! Glad you liked them.
@Tim
I appreciate it. There's a lot of fluff in this space sometimes and it's tough to ignore.
@Steve
Thanks. I agree with your first point, which is why I included number 12 on the list, and I guess you're right that it comes down to the definition of initiatives
@Brain
With the first one I guess I was writing from more of a "pundit" standpoint. It seems like anyone who starts a blog things that they're a social media guru all of a sudden, which is far from the truth. You know the type....
Love #13.
-Clinton
Conversations are the lifeblood of human interaction. What could be more important? The question is what kinds of conversations are you having, with whom, and do they really matter or are they just chatter?
So the moral is: listen but don't listen too closely.