http://anewmarketing.disqus.com/enMon, 04 Aug 2008 11:11:00 -0000http://www.mattjmcd.com/2008/07/of-bubbles-and-double-edged-swords/#comment-3346194@Darren<br>I totally agree. I think the key thing there is to "understand the marketplace". Anything other than that and you're just doing people a disservice. Thanks for reading!<br><br>@Erica<br>Thank you very much! I agree that you have to cater to the audience. A lot of times marketers make the mistake of not really understanding where their target is coming from in terms of thoughts, habits etc. and so they assume things. And we all know what that does...MattJMcDMon, 04 Aug 2008 11:11:00 -0000http://www.mattjmcd.com/2008/07/of-bubbles-and-double-edged-swords/#comment-3346193Great post. You must, must, always cater to your target audience and what they know. @Daren- great point that your market research has to tell you that!!Erica DeWolfWed, 16 Jul 2008 20:23:53 -0000http://www.mattjmcd.com/2008/07/of-bubbles-and-double-edged-swords/#comment-3346192Once you've managed to understand the marketplace through market research, you will want to focus in on those segments of the market at which you will find consumers who will be most inclined to purchase your products or to engage your services.DarenTue, 15 Jul 2008 09:16:38 -0000