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Why The Nook Misses The Point
I totally agree. I think the key thing there is to "understand the marketplace". Anything other than that and you're just doing people a disservice. Thanks for reading!
@Erica
Thank you very much! I agree that you have to cater to the audience. A lot of times marketers make the mistake of not really understanding where their target is coming from in terms of thoughts, habits etc. and so they assume things. And we all know what that does...