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Of Bubbles and Double-Edged Swords

Started by Matt J McDonald · 8 months ago

Alan Wolk, The Big TT, is on a roll. Today he put a great post together on the “tiny bubbles” that we all seem to live in. He points out that while most of us are on the front edge when it comes to social media, new marketing, and web 2.0, the majority [...] ... Continue reading »

3 comments

  • Daren

    11 months ago

    Once you've managed to understand the marketplace through market research, you will want to focus in on those segments of the market at which you will find consumers who will be most inclined to purchase your products or to engage your services.
    reply
  • Erica DeWolf

    11 months ago

    Great post. You must, must, always cater to your target audience and what they know. @Daren- great point that your market research has to tell you that!!
    reply
  • Matt J McDonald

    11 months ago

    @Darren
    I totally agree. I think the key thing there is to "understand the marketplace". Anything other than that and you're just doing people a disservice. Thanks for reading!

    @Erica
    Thank you very much! I agree that you have to cater to the audience. A lot of times marketers make the mistake of not really understanding where their target is coming from in terms of thoughts, habits etc. and so they assume things. And we all know what that does...
    reply

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