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No One Cares About Your Brand More Than You

Started by Matt J McDonald · 8 months ago

The above statement might not seem like breaking news, but when you look at the way a lot of brands act, it might be less understood than you think.
In a post that should be required reading for any digital marketer, Alan Wolk tells everyone, “Your Brand Is Not My Friend ... Continue reading »

3 comments

  • Tim Jahn

    9 months ago

    So true...no one is more passionate about your brand than you are. And if you don't care enough about your brand to try some social media techniques yourself, then don't bother trying to get someone else to do it.

    Your last line says it all!
    reply
  • Matt J McDonald

    9 months ago

    @Tim

    Totally agree. I never understand when people try to get other people to execute their social media campaigns. You can't outsource your understanding, connection, and emotion that you have for your brand. Anything else comes away feeling cheap.
    reply
  • BIG Kahuna

    9 months ago

    You are 100% correct! The problem with most brand owners is they can't see the forest from the trees and lose their way. Eventually they end up watering down the brand identity by trying to be everything to everyone. Brands like Apple reamin at the top because they remain focused.

    p.s. Your readers can check us out in the 2008 StartUpNation homebased competition here:

    http://www.startupnation.com/homebased100/conte...
    reply

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