People may not be talking about Mom & Pop operations in large scale online, but they are definitely talking (even raving) about them in smaller local circles.
Small mom and pop companies need to be aware of this local discussion just as much as (probably even more than) online discussion of their brand/company.
The best way to find that unique restaurant in the city is from your friends or friend of a friend, etc. If you're that unique restaurant, you're probably hoping people are saying good things.
Matt J McDonald
· 10 months ago
I agree that people are still talking about the M&P places, and that it's important for them to listen, but not to the point of having dedicated resources. It's always a good idea to respond to any mentions, but there may not be that many.
Taking things offline is a whole other ballgame. As a small business owner/employee you have to understand that you're one of the few ambassadors of that brand, and a lot of the "word of mouth" vibe is up to you.
Beth Harte
· 10 months ago
What?! You mean they aren't talking about moi??!?!? :)) Great point Matt, there are just some companies/industries etc. that no one is talking about on-line, but does that mean a company still should be out there? Social media isn't a silver bullet or one size fits all...but just wondering what you think.
BTW, you never call or write! You must fix that. LOL! ;-)
Scott Hepburn
· 10 months ago
Great points, Matt.
While you might not find any references to "mom & pop" by name on Twitter search, it's possible people are still talking about them. Millions of conversations about businesses happen every day, but without reference to the brand. How many times have you seen "Just had an awesome salad at a little Italian restaurant in _______."
What mom & pop's restaurant needs is some brandbuilding.
Another reason to be present in the social media space, even if they're not talking about you, is that they may be talking about your competitor. If I were a small business owner and saw that nobody's talking about me but they're talking about my competitor down the street, I'd be motivated to find a remedy for that situation.
Important discussion, Matt...thanks for getting it started.
All Comments
Small mom and pop companies need to be aware of this local discussion just as much as (probably even more than) online discussion of their brand/company.
The best way to find that unique restaurant in the city is from your friends or friend of a friend, etc. If you're that unique restaurant, you're probably hoping people are saying good things.
Taking things offline is a whole other ballgame. As a small business owner/employee you have to understand that you're one of the few ambassadors of that brand, and a lot of the "word of mouth" vibe is up to you.
BTW, you never call or write! You must fix that. LOL! ;-)
While you might not find any references to "mom & pop" by name on Twitter search, it's possible people are still talking about them. Millions of conversations about businesses happen every day, but without reference to the brand. How many times have you seen "Just had an awesome salad at a little Italian restaurant in _______."
What mom & pop's restaurant needs is some brandbuilding.
Another reason to be present in the social media space, even if they're not talking about you, is that they may be talking about your competitor. If I were a small business owner and saw that nobody's talking about me but they're talking about my competitor down the street, I'd be motivated to find a remedy for that situation.
Important discussion, Matt...thanks for getting it started.