A New Marketing - Latest Comments in It’s all about perception

Re: It’s all about perception

Galba Bright — Tue, 26 Jun 2007 22:23:45 -0000

Thanks for your insights Matt. Your point about your fundamental beliefs resonates with me. I suggest that, if we all made rational decisions, there wouldn't be any need for marketers.

Re: It’s all about perception

MattJMcD — Mon, 25 Jun 2007 17:52:29 -0000

Galba,

I think that marketing (at least marketing done right) is a careful mix between art and science. One of my fundamental beliefs in marketing is that it really is about your audience, whether that's your customers, readers, co-workers or friends, and not about yourself.

Also, marketing really isn't rational. If consumers were completely rational, they would pick the cheapest option that solves their problem. Instead they buy things for much more than just their obvious and intended purpose.

So to answer your question, in my opinion, marketing done without an emotional aspect, is incomplete.

Re: It’s all about perception

Galba Bright — Mon, 25 Jun 2007 03:34:49 -0000

Hello Matt:

I think, that in your new marketing paradigm there's far more scope to go with the flow of how you are perceived and adjust your offerings based upon your users' behaviour.

Your post reminders me that my aim, as an emotional labourer, is to help people to feel a certain way (as opposed to how they see me), more empowered, more hopeful, more resourceful.

Can I ask, Matt what caused you to make the connection between emotional intelligence and marketing?

Re: It’s all about perception

MattJMcD — Fri, 22 Jun 2007 00:40:16 -0000

Thanks Galba,

Sometimes all you want is for people to see you a certain way, but if you keep trying and it's not working then you should either try something radically different or learn to accept public perception.

Thanks for the support.

Re: It’s all about perception

Galba Bright — Thu, 21 Jun 2007 23:33:51 -0000

Nice observation Matt. What we see/perceive determines how we use a tool like Google. Google has lots of facets. Keep up the good insights.