A New Marketing - Latest Comments in If You Say “Leverage” You Might Get Punched In The Face

Re: If You Say “Leverage” You Might Get Punched In The Face

Norbourne — Thu, 16 Oct 2008 18:03:43 -0000

Love it. I take issue only with one minor point ... Joe Jaffe is the worst offender at BuzzwordS and totally obsessed with monetizing social media.

Re: If You Say “Leverage” You Might Get Punched In The Face

Tim Jahn — Fri, 05 Sep 2008 14:12:41 -0000

Couldn't agree more! Every time I hear some guy spewing out buzzwords like water from a fire hydrant, I want to hit him with the fire hydrant.

Re: If You Say “Leverage” You Might Get Punched In The Face

John Wall — Thu, 21 Aug 2008 21:16:16 -0000

WTF? I didn't make the list... don't make me call the Beast!

Re: If You Say “Leverage” You Might Get Punched In The Face

Valeria Maltoni — Thu, 21 Aug 2008 06:28:08 -0000

@Cheryl:

TQM was also a passing fad - yet delivering quality to your process isn't. The point is that whatever the tools, the dynamics have changed. As for negative information, it tends to get the attention when it shows up on the balance sheet. It is much easier to criticize than to step forward and do something. Change is hard.

Good discussion, Matt!

Re: If You Say “Leverage” You Might Get Punched In The Face

MattJMcD — Wed, 20 Aug 2008 17:30:45 -0000

@Carrie
Absolutely. And I'm sure that I'm not the only who feels that way. Thanks for reading.

@Chris
Capt. Jack Sparrow also had a lot of great quotes about leverage.

You should let us know what those special words are on your list.

@Cheryl
It's times like that where I find it tough to bite my tongue. Clearly this person doesn't know the first thing about social media, which is okay. But what's not okay, is knowing absolutely nothing and talking up a negative storm. I'm sure that some people thought that TV and the internet were passing fads too. We shall see.

Thanks for reading!

Re: If You Say “Leverage” You Might Get Punched In The Face

Cheryl Smithem — Wed, 20 Aug 2008 16:56:17 -0000

Yesterday at a panel discussion, the a CEO said that blogs were just a passing fancy and weren't important. He also said that only negative information is posted on blogs. I just don't understand how the CEO an organization that is all about attracting 17 year olds for education doesn't get social media...OH, maybe that's because they want to leverage it?

Great post.

Re: If You Say “Leverage” You Might Get Punched In The Face

Chris Brogan... — Wed, 20 Aug 2008 16:33:10 -0000

Give me a lever long enough and I can move the world.

I have a list of words I dislike. : )

Re: If You Say “Leverage” You Might Get Punched In The Face

Carrie Woodward — Wed, 20 Aug 2008 16:11:39 -0000

Great post! A punch in the face does match the crime.

Re: If You Say “Leverage” You Might Get Punched In The Face

MattJMcD — Wed, 20 Aug 2008 15:36:53 -0000

Clearly the only thing required to comment on this post is to use the word "leverage" (note: any sarcastic usage will not result in face-punching)

@Steve
Thanks. We need to do everything we can to get people started off on the right foot.

@Mr. Monty
I agree that there's a lot of people talking the talk, but precious few walking the walk. And even half of them are on the wrong track. It's like those PSA's "The More You Know!!"

Thanks!

Re: If You Say “Leverage” You Might Get Punched In The Face

Scott Monty — Wed, 20 Aug 2008 15:29:37 -0000

Way to leverage the current goings-on in the market to make a great point. ;-)

Seriously, your point is well taken. It's more than lip service and trying to mimic what's going on - it's a matter of understanding it and living it.

Re: If You Say “Leverage” You Might Get Punched In The Face

Steve Woodruff — Wed, 20 Aug 2008 14:52:16 -0000

Great advice, Matt. I'll leverage this post to help guide any newbies I come across...