DISQUS

A New Marketing: If You Say “Leverage” You Might Get Punched In The Face

  • Steve Woodruff · 1 year ago
    Great advice, Matt. I'll leverage this post to help guide any newbies I come across...
  • Scott Monty · 1 year ago
    Way to leverage the current goings-on in the market to make a great point. ;-)

    Seriously, your point is well taken. It's more than lip service and trying to mimic what's going on - it's a matter of understanding it and living it.
  • Matt J McDonald · 1 year ago
    Clearly the only thing required to comment on this post is to use the word "leverage" (note: any sarcastic usage will not result in face-punching)

    @Steve
    Thanks. We need to do everything we can to get people started off on the right foot.

    @Mr. Monty
    I agree that there's a lot of people talking the talk, but precious few walking the walk. And even half of them are on the wrong track. It's like those PSA's "The More You Know!!"

    Thanks!
  • Carrie Woodward · 1 year ago
    Great post! A punch in the face does match the crime.
  • Chris Brogan... · 1 year ago
    Give me a lever long enough and I can move the world.

    I have a list of words I dislike. : )
  • Cheryl Smithem · 1 year ago
    Yesterday at a panel discussion, the a CEO said that blogs were just a passing fancy and weren't important. He also said that only negative information is posted on blogs. I just don't understand how the CEO an organization that is all about attracting 17 year olds for education doesn't get social media...OH, maybe that's because they want to leverage it?

    Great post.
  • Matt J McDonald · 1 year ago
    @Carrie
    Absolutely. And I'm sure that I'm not the only who feels that way. Thanks for reading.

    @Chris
    Capt. Jack Sparrow also had a lot of great quotes about leverage.

    You should let us know what those special words are on your list.

    @Cheryl
    It's times like that where I find it tough to bite my tongue. Clearly this person doesn't know the first thing about social media, which is okay. But what's not okay, is knowing absolutely nothing and talking up a negative storm. I'm sure that some people thought that TV and the internet were passing fads too. We shall see.

    Thanks for reading!
  • Valeria Maltoni · 1 year ago
    @Cheryl:

    TQM was also a passing fad - yet delivering quality to your process isn't. The point is that whatever the tools, the dynamics have changed. As for negative information, it tends to get the attention when it shows up on the balance sheet. It is much easier to criticize than to step forward and do something. Change is hard.

    Good discussion, Matt!
  • John Wall · 1 year ago
    WTF? I didn't make the list... don't make me call the Beast!
  • Tim Jahn · 1 year ago
    Couldn't agree more! Every time I hear some guy spewing out buzzwords like water from a fire hydrant, I want to hit him with the fire hydrant.
  • Norbourne · 1 year ago
    Love it. I take issue only with one minor point ... Joe Jaffe is the worst offender at BuzzwordS and totally obsessed with monetizing social media.