A New Marketing - Latest Comments in Facebook’s New Ad Model? You Have To Be Cool

Re: Facebook’s New Ad Model? You Have To Be Cool

Sonia Singh — Tue, 27 Nov 2007 13:53:18 -0000

Little bit late, but this is interesting. It would definitely work for the "cool" brands, but what about on the flip side? Facebook already alerts users when their friends leave groups and removes other add-ons; will it likewise announce when a user is no longer a fan of a brand or product? It seems like this could accelerate the product life cycle, particularly in the later stages, and be very dangerous for the brands in question.

Re: Facebook’s New Ad Model? You Have To Be Cool

Adam Snider — Fri, 16 Nov 2007 14:21:12 -0000

I agree with you, Matt. Only "cool" brands are likely to succeed in this model. Although, never underestimate what people are willing to admit to being a fan of.

Kraft Dinner (aka Mac & Cheese) is a pretty huge thing here in Canada (no, I don't know why). People love it. When a small town near where I live decided that they were going to help out our troops in Afghanistan by sending them a "taste of home," they chose to send KD. As many boxes as they possibly could.

The soldiers, of course, loved it.