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http://www.mattjmcd.com/2008/08/electronic-arts-tiger-woods-and-jesus/
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A New Marketing: Electronic Arts, Tiger Woods, and Jesus

brian · 1 year ago

I cannot wait to see this commercial on tv! Things like this are so easy, yet done so infrequently. I wonder why that is ...
Jeremy Greenfield · 1 year ago

I'm just wondering when the Crazy Christians are going to lower the boom on this one.
Bill · 1 year ago

But, I think you're missing the kicker. What if EA planted the glitch video in order to use a premeditated response? Now *that* is new marketing.