Those who demonstrate the ability to link the 2, call it credible creativity (maybe even creadibility...am I allowed to make up words on your site?), get traction & I think that is something for which most are looking. Relevance matters as well. At some point, creativity needs to turn into something tangible & measurable. For example, one thing I hear a lot at industry (ecommerce & interactive media) conferences, after listening to keynotes or sitting through sessions, is, "Yeah, that's a great idea, but who can actually execute something like that?"
Although, it only takes one company, person, etc. to set the example & show the way...
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Thanks for reading.
Although, it only takes one company, person, etc. to set the example & show the way...