DISQUS

A New Marketing: Clever > Shocking (and some links!)

  • Jacquelyn · 1 year ago
    Ah, so true. Love the clever. Love!
  • Camden · 1 year ago
    Great post; love the photo, too!
  • Spike Jones · 1 year ago
    Thanks for the sweet, sweet link love, Matt. We appreciate it.

    Keep on keepin' on.
  • Matt J McDonald · 1 year ago
    @ Jacquelyn, Camden
    Thanks! Glad you enjoyed it and thanks for reading.

    @ Spike
    No problem. Thanks for putting together awesome stuff to link to.
  • Valeria Maltoni · 1 year ago
    Excellent point about clever. Hey that sign *is* clever. Thank you for the link love, Matt. Hope we can organize something when you're back to the area.
  • Scott Monty · 1 year ago
    Thought-provoking & clever wins every time. McDonald's in particular does a great job with clever outdoor creative:
    http://joannapenabickley.typepad.com/on/2007/10...
    http://www.scottmonty.com/2006/09/im-lovin-it.html

    Thanks for the shout-out, my friend.
  • Marcel LeBrun · 1 year ago
    Agreed. It reminds me of Seth's purple cow - the remarkable sticks with you. Shocking is noticeable, but isn't as remarkable as clever (perhaps because shocking is easy and clever is hard).
  • Matt J McDonald · 1 year ago
    @Valeria
    Thanks! I'll be in town for Thanksgiving and I'll be sure to let everyone know.

    @Scott (the best dressed man in social media) Monty
    I completely agree. McDonald's does a very good job. I love the breakfast billboard with the opening and closing egg. Thanks for the great post.

    @Marcel
    It's very much like the idea of the Purple Cow and Made to Stick all rolled into one. And I do agree that shocking is way easier, making it less effective in the long run. Thanks for reading!