http://anewmarketing.disqus.com/enWed, 16 Jul 2008 13:17:30 -0000http://www.mattjmcd.com/2008/07/buckshot/#comment-3346196Hey Laura,<br><br>I love the house w/o an architect analogy. Sometimes it can really feel like that. Thanks for reading.MattJMcDWed, 16 Jul 2008 13:17:30 -0000http://www.mattjmcd.com/2008/07/buckshot/#comment-3346197Good analogy Matt.<br><br>I often think of lauching tactics without strategy as building a house without an architect - no comprehensive picture of the whole plan, and no way to determine if you are on track and making progress towards a successful end result.Laura Powers / @hgmktgWed, 16 Jul 2008 11:14:18 -0000