DISQUS

A New Marketing: Buckshot

  • Laura Powers / @hgmktg · 1 year ago
    Good analogy Matt.

    I often think of lauching tactics without strategy as building a house without an architect - no comprehensive picture of the whole plan, and no way to determine if you are on track and making progress towards a successful end result.
  • Matt J McDonald · 1 year ago
    Hey Laura,

    I love the house w/o an architect analogy. Sometimes it can really feel like that. Thanks for reading.