http://anewmarketing.disqus.com/enTue, 11 Sep 2007 03:04:31 -0000http://www.mattjmcd.com/2007/07/benefits-features/#comment-3345981<p>I've worked in the consumer technology sector in sales for a few years, and I have noticed a growing trend in firms finally realising the importance of selling/promoting based on benefits rather than features. Apple are a great example of a firm that has a grasp on benefits vs. features. Take the "Get a Mac" ads as an example. They convey that Windows users are very "stat"-minded whereas Apple users are more interested in doing stuff.</p>PaulTue, 11 Sep 2007 03:04:31 -0000