MattJMcD.com - Latest Comments in A Marketing Lesson from Captain Jack Sparrow

Re: A Marketing Lesson from Captain Jack Sparrow

Matt J McDonald — Sat, 21 Jul 2007 00:47:05 -0000

@Adam
Thanks. Sometimes the simple stuff is the best.

@Susan
Great stuff. Consistency is key - that could be one of my motto’s. If you’re not consistent in your presentation, how can people ever be consistent in their perception of you.

Thanks for reading!

Re: A Marketing Lesson from Captain Jack Sparrow

Susan Gunelius — Sat, 21 Jul 2007 00:08:25 -0000

Great post, Matt! Here's another Jack Sparrow line that can apply to branding. "Stick to the code." To me, branding is all about consistency. "The code" can be a symbol of your brand, which you should "stick to" or stay true to with consistency in communications, image, customer service, value, etc. Yes, I know I might be stretching your analogy a bit much, but I love Jack Sparrow and I had to join in the fun!

Susan Gunelius
www.MarketingBlurb.com
www.Brandcurve.com

Re: A Marketing Lesson from Captain Jack Sparrow

Adam Snider — Wed, 11 Jul 2007 15:34:42 -0000

Great little adages, Matt. Simple, but true.