DISQUS

A New Marketing: A Marketing Lesson from Captain Jack Sparrow

  • Adam Snider · 2 years ago
    Great little adages, Matt. Simple, but true.
  • Susan Gunelius · 2 years ago
    Great post, Matt! Here's another Jack Sparrow line that can apply to branding. "Stick to the code." To me, branding is all about consistency. "The code" can be a symbol of your brand, which you should "stick to" or stay true to with consistency in communications, image, customer service, value, etc. Yes, I know I might be stretching your analogy a bit much, but I love Jack Sparrow and I had to join in the fun!

    Susan Gunelius
    www.MarketingBlurb.com
    www.Brandcurve.com
  • Matt J McDonald · 2 years ago
    @Adam
    Thanks. Sometimes the simple stuff is the best.

    @Susan
    Great stuff. Consistency is key - that could be one of my motto’s. If you’re not consistent in your presentation, how can people ever be consistent in their perception of you.

    Thanks for reading!